Digital Marketing

The new Google Helpful Content Update: what it is, and how it will change SEO

In March of this year, Google announced a new update to their algorithm – the Helpful Content Update. This change was designed to reward websites that provide valuable and helpful content for their users. While the details of how this update works are still being refined, there are five key takeaways that all business owners and digital marketers need to be aware of. In this blog post, we will explore what the Helpful Content Update is, and 5 ways you can make sure your website is taking advantage of it. Stay tuned for more information as it becomes available!

1. Make sure your content is truly helpful

The most important thing you can do to take advantage of the Helpful Content Update is to make sure your content is actually helpful. This may seem like a no-brainer, but it’s worth repeating. In the past, Google has penalized sites that stuff their keywords into their content in an attempt to game the system. Internet Marketing Services Houston noted that with this update, they are now rewarding sites that provide valuable and relevant information to their users. So, if you want your site to rank well, make sure your content is actually helpful!

2. Write for your audience, not for search engines

This tip ties in closely with the first one. When you’re creating content, it’s important to keep your audience in mind, not just the search engines. It may be tempting to try to game the system by using lots of keywords, but this will only hurt your chances of ranking well in the long run. Instead, focus on creating content that is interesting and relevant to your target audience. If you do this, the search engines will take notice and reward you with better rankings. There are many businesses using cheap content writing services, but make sure you still edit it and add data-driven content to make it more high quality.

3. Structure your content in an easy-to-read format

A search engine marketing consultant from Search Engine Land noted that in addition to being helpful, your content also needs to be easy to read and understand. No one wants to wade through a wall of text, so make sure your content is well-organized and easy to scan. Breaking up your text with headlines, subheadings, and bulleted lists will make it much easier for people to find the information they’re looking for.

4. Promote your content through social media and email

Just because you’ve created helpful content doesn’t mean people will automatically find it. You need to promote your content through social media and email if you want it to be seen by as many people as possible. SEO Company Arlington stated that there are plenty of tools and resources available to help you with this. Hootsuite, for example, is a great platform for managing your social media accounts. And Mailchimp offers a free plan that allows you to send up to 12,000 emails per month. So take advantage of these tools and start promoting your content today!

5. Monitor your website’s performance and adjust accordingly

Finally, it’s important to monitor your website’s performance after the Helpful Content Update goes into effect. Check your Google Analytics account to see how your traffic has changed. An award winning digital marketing agency also advised that if you see a significant drop in traffic, it could be an indication that your content is no longer as helpful as it once was. In this case, you may need to make some adjustments to ensure your site continues to rank well.

The Helpful Content Update is a major change to Google’s algorithm, and it has the potential to drastically impact your website’s traffic. But by following the tips in this blog post, you can make sure your site is prepared for the change and positioned for success.

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