The fashion industry should be more inclusive, but brands tend to ignore the midsize consumer – a group that falls somewhere between plus and standard sizing – in favor of models that are either smaller than the actual size or the plus-size size. As a result, you rarely see models in sizes 10, 12 or 14 – women in those sizes are categorized as plus-size, and brands often ignore these women altogether.
The new fashion terms have emerged for mid-sized and plus sizing. Anushka Moore of the popular Indian show Bigg Boss fame started the Instagram page @midsizecollective in support of this new category. The phrase’mid-sized’ refers to dress sizes of US8-UK10, which is roughly equivalent to UK16-18. According to Brie Read, CEO of fashion brand Snag, both the terms plus size and mid-size were invented by the brands.
The average American woman is 170.5 pounds, which places many of them in the plus-size category. The ideal weight varies based on your height, preferences, and medical history. Regardless of your weight, you should make a conscious effort to lead a healthy lifestyle. By losing weight and avoiding unhealthy habits, you will look slimmer in your favorite dress sizes and enjoy a healthier lifestyle. With the right exercise, you can start living a healthier life.
There is an increased demand for plus-size clothing and apparel. In the UK, there are many independent plus-size clothing stores that specialize in these sizes. These shops are often the only ones that cater to the market of plus-size women. With more diversity in size, plus-size women can find the right clothing without feeling embarrassed or unattractive. With this in mind, it’s no surprise that these stores have been successful in making this new category of clothing available.